This strategy forces you to “specialize.” A well-defined niche in this example is “Thought Leadership Content Marketers” not just “Content Marketers.”īut this approach is very different from creating a “niche of one.” We’re currently going through one of the most significant resurgences of creativity in the world. And because of this, it’s very normal for people, especially in e-commerce, to pick niches based on how profitable they are. This is because they can never get a return on investment in their marketing dollars without a specific game plan. But small business owners must niche at the intersection of both. Typically, large companies will pick their niche based on a vertical industry or a horizontal market. An even smaller sub-category would be CrossFit for veterans. If we were to take Health & Fitness, a smaller category would be CrossFit. This will ensure that the audience is very segmented and targeted and becomes far easier to market to. So when experts advise businesses to niche down, they mean to pick a smaller subcategory. Consider some of the most popular categories: Health & Fitness, Business & Money, Personal Development, Productivity & Tools, etc. This means the more specific you get with defining what you do and who you serve, the more return you can get for your marketing efforts.Ī niche is a very small category within a larger category. If you’ve ever heard the saying “the riches are in the niches,” they’re talking about the idea that dominating one small subcategory can make a profitable impact on your business. How a “niche” is different from a “niche of one” But to truly understand this concept, you’ll have to understand what a “niche” actually is. It’s also the only way you can stand out authentically in the long term. While everyone else is competing for a sliver of space in one niche, this concept takes a different strategy.Ĭreating a niche around yourself ensures that you are in competition with no one except who you were yesterday. And it’s not just a matter of saying you can, it’s practicality. It’s based on the idea that you can build a successful company or practice around your interests and skills. It’s a unique concoction of your skills and interests in the only way you could possibly monetize it. What is a niche of one?ĭerived from the term “Company of One” from Paul Jarvis, a “niche of one” is exactly what it sounds like: a niche centered around you. So here’s the ultimate guide on how to create a niche of one. But both are a requirement if you want to make money online. That means no one can compete with you if you stand out and showcase who you are.īut “who you are” is really hard to pin down and define, let alone package and monetize. You are a unique individual with a unique perspective, collection of experiences, talents, skills, and passions. Not to mention, boxing yourself into a niche that isn’t right for you (and then sacrificing your creativity).
0 Comments
Leave a Reply. |